Making products and services easier to use
Ensuring your products and services are a joy to use can increase sales and customer satisfaction while preventing launch delays and costs.
new experience has tested the usability of web and mobile internet services across sectors as diverse as financial services, retail, travel, education and technology.
We offer three main usability techniques to help you get the best returns from your web and mobile service:
- Usability testing – we give users key tasks to complete on your web or mobile site to identify any potential barriers to achieving their goals.
- Prototype testing – early-stage testing of site architecture, task flows and graphic design.
- Card sorting – to work out the best way to organise content for your users (information architecture).
London usability lab
We conduct the testing in our West London usability lab. Sessions typically last up to 1.5 hours. Our lab has excellent mobile reception. We also test mobile interfaces out in the field, using our portable equipment.
As a client, you can remotely view the testing sessions in real time. We can give you a DVD of edited highlights from the recordings we make. These show the participant’s face and the interface under test.
