Involving clients and users in design

Running participatory design sessions can help ensure new products and services meet your customers' underlying needs.

We design the sessions to tap into your users’ experiences and what drives them, and to help evaluate and develop design concepts for your product or service.

During each 2-3 hour session:

• Groups of about 6-8 people comment on and contribute to the evolving concept.
• We explain the concept and describe scenarios of use.
• We give participants big sheets of paper and coloured pens, and then ask them to adapt the concept and scenarios of use to their own lives and experiences.

We don’t expect users to come up with the ideal concept but their ideas and sketches reveal underlying needs and preferences for you to build on.